Makeup trends evolve constantly, reflecting societal changes and personal preferences. While the older generation often adheres to traditional beauty rules, the younger crowd is breaking free. Millennials are redefining beauty standards, embracing individuality and experimentation. This shift signals a move towards authenticity and self-expression, leaving behind outdated norms. In this post, we’ll explore 15 makeup rules that divide generations, highlighting the bold choices millennials make that contrast with boomer traditions. From foundation to lipstick, here’s how the beauty landscape is changing.
Thick Foundation Layers
Boomers grew up in an era where flawless skin meant layers of full-coverage foundation. Their focus was on achieving a perfectly even complexion, often at the expense of a natural look.
Millennials, however, prefer a more natural finish. They embrace products like BB creams and tinted moisturizers that allow their skin to breathe. This approach highlights their skin’s natural texture instead of hiding it.
The shift reflects a broader embrace of individuality and authenticity, where imperfections are celebrated rather than concealed. The younger generation values skincare over makeup, prioritizing health over hiding.
Matching Lipstick and Nail Polish
For many Boomers, matching lipstick and nail polish was a sign of elegance and coordination. The practice ensured a polished, put-together look that was deemed essential for formal occasions.
Millennials reject this matchy-matchy mentality, opting instead for contrasting or complementary colors. This choice allows for more creativity and personal expression.
By mixing things up, they demonstrate that beauty rules are not set in stone. This freedom from tradition encourages experimentation, making beauty routines more fun and flexible, reflecting personal style rather than conformity.
Avoiding Bold Eyeshadows
Boomers often steered clear of bold eyeshadows, preferring neutral tones that wouldn’t stand out too much. Their makeup philosophy centered around subtlety and understatement.
In contrast, millennials embrace bold colors and dramatic eye looks, viewing makeup as a form of art. They aren’t afraid to experiment with neon shades or glitter, making a statement with their eyes.
This generational shift highlights a broader acceptance of individuality, where the focus is on expressing one’s personality through vibrant colors, rather than adhering to understated norms.
Strict Eyebrow Grooming
Boomers often followed stringent eyebrow grooming routines, believing that thin, perfectly shaped brows were ideal. Tweezer use was frequent, resulting in sparse, uniform lines.
Millennials, however, embrace fuller, more natural brows. They use brow gels and pencils to enhance their natural shape, celebrating bushy brows as a beauty statement.
This trend reflects a broader cultural shift towards authenticity and natural beauty. Millennials see beauty in diversity and imperfections, challenging the rigid beauty standards of previous generations, and promoting self-acceptance and confidence.
Avoiding Shimmer in Makeup
For boomers, shimmer was often seen as too flashy, reserved for special occasions. Their makeup kits typically featured matte products, aligning with the understated elegance of their time.
Millennials, however, embrace shimmer and glow. Highlighters and luminous products are staples in their beauty routines, adding a radiant touch to everyday looks.
This embrace of shimmer reflects a shift towards bold self-expression. The younger generation is not afraid to shine, using makeup to enhance their features and project confidence, breaking away from the subdued styles of the past.
Lip Liner as a Necessity
For boomers, lip liner was an essential step in defining lips and preventing lip color from feathering. It was a non-negotiable part of any makeup routine.
Millennials, on the other hand, often skip lip liner, preferring a softer, more blended look. They embrace lip tints and glosses that give a fresh, plump appearance.
This change signifies a move towards more effortless beauty standards. Younger generations prioritize comfort and ease, viewing makeup as a tool for enhancement rather than strict definition, celebrating natural beauty and simplicity.
Avoiding Bright Blush
Boomers generally preferred subtle blush tones, viewing bright colors as overpowering and unnatural. Their makeup ethos focused on soft, neutral shades that complemented their style.
In contrast, millennials embrace bold, vibrant blush shades that add a pop of color to their cheeks. This choice reflects their broader approach to makeup as a playful expression of personality.
The generational divide in blush preferences underscores a shift towards self-expression. Millennials enjoy the freedom to experiment with colors, breaking away from the conservative norms of the past.
Heavy Eye Liner
For many boomers, heavy eyeliner was a staple in their makeup routine, providing drama and definition to their eyes. It was often applied thickly, emphasizing the lash line.
Millennials favor a softer approach, opting for smudged or subtle eyeliner looks that offer definition without harshness. This technique highlights their eyes without overpowering other features.
This shift reflects a broader trend towards softer, more natural beauty standards. The younger generation appreciates versatility, using makeup to enhance rather than dominate their appearance, promoting a more balanced look.
One Shade Fits All Foundation
Boomers often grew up with limited foundation options, with many brands offering just a few shades. This one-size-fits-all approach ignored individual skin tones and undertones.
Millennials demand diversity in makeup, seeking inclusive ranges that cater to all complexions. They understand the importance of matching foundation to skin’s undertone for a natural look.
This change highlights a broader awareness of diversity and representation. The younger generation values inclusivity, pushing brands to offer wider shade ranges, ensuring everyone can find their perfect match, and challenging outdated norms.
Pastel Eyeshadow for All Occasions
Pastel eyeshadow was a go-to for many boomers, seen as a versatile choice suitable for any occasion. The soft colors fit well with their preference for understated beauty.
Millennials often reserve pastels for specific looks or occasions, preferring bolder colors for everyday wear. They see makeup as an opportunity for creativity and bold statements.
This shift marks a move away from the uniformity of pastels, embracing a wider palette. Millennials express individuality through vibrant hues, reflecting their dynamic lifestyles and desire for self-expression.