Back in Time Today
Brand names are often so familiar that we rarely stop to wonder how they came to be. But behind every classic product is a backstory—sometimes quirky, scientific, or even mysterious. Here are 17 vintage brand names and the surprising stories behind their origins:
1. 7-Up
7-Up’s name has mystified fans and researchers alike with a few popular theories circulating. Some suggest it refers to the drink’s initial 7-ounce bottles, while others believe it hints at the seven core ingredients that create its crisp taste. Another intriguing theory ties the name to the atomic mass of lithium, which is approximately seven, and was once part of the original formulation. This fizzy lemon-lime drink has been quenching thirsts and sparking curiosity since its creation. Its refreshing appeal is timeless, just like the mystery behind its name.
2. WD-40
WD-40 stands out as a staple in workshops and garages globally, but its name tells the tale of persistence. Standing for “Water Displacement, 40th formula,” it hints at the arduous 40 attempts it took to perfect this water-repelling solution. A San Diego-based team of chemists crafted this formula in 1953 aiming to prevent corrosion in aerospace parts. Today, it lubricates, cleans, and protects countless household and industrial items, embodying innovation and resilience. WD-40’s name is a tribute to the perseverance that ultimately led to its creation.
3. Formula 409
Formula 409 is synonymous with cleanliness and its name is equally evocative of determination. Legend has it that the name comes from the creators’ relentless pursuit, as it was the 409th attempt to concoct the ideal household cleaner. Imagine the dedication and drive needed to reach that magic number! This potent cleaning solution promises to banish grime and grease with every spray. The story of its name inspires not just a spick-and-span home but also a lesson in never giving up.
4. Ajax
Named after the mighty Greek hero Ajax, known for his formidable strength and courage, this cleaning product was designed to tackle dirt and grime with similar valor. Its creators aimed to convey the power and effectiveness of their product through a name that invokes legendary might. Since its introduction, Ajax has been a household ally, taking on tough cleaning tasks with ease. The brand’s choice to draw from mythology adds a layer of storied tradition to its powerful cleaning capabilities.
5. Coca-Cola
Coca-Cola’s iconic logo and refreshing taste are known worldwide, but its name pays homage to its original ingredients. It was crafted from coca leaves and kola nuts, with the ‘K’ in kola swapped for a ‘C’ to create a more harmonious, symmetrical logo. This thoughtful naming not only reflects the product’s origins but also highlights an era of inventive branding. Over time, Coca-Cola has become a cultural icon, transcending its status as a mere beverage to become a symbol of joy and refreshment.
6. Pepsi
Pepsi, a name synonymous with soda, actually has roots in health and wellness. Derived from “dyspepsia,” a term for indigestion, it was initially marketed as a digestive aid. This clever naming helped position Pepsi as not just a refreshing drink but also a solution to common stomach woes. From its early days to the present, Pepsi has evolved into a major player in the global soft drink industry. Its name, however, remains a nod to its origins as a remedy, blending health with refreshment.
7. Dr. Pepper
Dr. Pepper’s origin story is as unique as its flavor. While the exact tale is debated, one charming theory suggests it was named after a doctor admired by the creator to lend it an air of medicinal credibility. Alternatively, it may have been inspired by a different doctor related to someone significant in the inventor’s life. As a result, Dr. Pepper has always exuded an aura of mystery. Its rich blend of 23 flavors stands out in the crowded soda market, just like its intriguing backstory.
8. Ivory Soap
Ivory Soap is renowned for its purity and simplicity, a reputation reinforced by its unique floating ability. Named to evoke images of whiteness and cleanliness, Ivory gained fame for being 99.44% pure. Legend has it that a mixing mistake led to the soap’s buoyancy, a feature that became a hallmark of the brand. This happy accident set Ivory apart in the competitive soap market. Its name and its signature floating characteristic both echo the brand’s commitment to quality and innovation.
9. Vaseline
Vaseline, a name synonymous with moisturizing and healing, was ingeniously crafted by Robert Chesebrough. He combined the German word for water, ‘Wasser,’ with the Greek word for oil, ‘elaion,’ to create a name that reflected its unique formulation. This blend of linguistic roots underscores Vaseline’s dual nature, providing both protection and hydration. Since its invention, Vaseline has been a staple in personal care, offering soothing relief and versatility. The name itself is a testament to its enduring legacy in skincare.
10. Windex
Windex, known for its glass-cleaning prowess, combines the words “window” and “index” to form a name that clearly signals its purpose. Created to deliver streak-free shine, Windex has been a go-to solution for spotless windows and mirrors since its inception. Its name succinctly communicates its function, making it easy for consumers to recognize its intent. The brand’s innovative formulation ensures that surfaces gleam with clarity, transforming mundane cleaning into a satisfying achievement.
11. Clorox
Clorox, the powerful bleach brand, derived its name from two key components—chlorine and sodium hydroxide. This combination underscores its chemical roots and potent cleaning capabilities. Introduced as a household bleach, Clorox quickly became synonymous with disinfection and hygiene. Its name conveys the scientific foundation of this effective cleaning agent, making it a trusted choice for generations. Clorox’s commitment to cleanliness is reflected in its ability to remove stains and sanitize surfaces with ease.
12. Lysol
Lysol’s name is a clever blend of ‘lysosome’ and ‘solution,’ hinting at its disinfecting prowess and scientific origins. Developed to combat germs and bacteria, Lysol has been a reliable ally in promoting household health for decades. Its name evokes a sense of cleanliness and protection, assuring users of its effectiveness. Lysol’s ability to sanitize and deodorize has made it an essential tool in homes worldwide. The name itself reinforces the product’s role as a guardian of hygiene and safety.
13. Cheer
Cheer, a laundry detergent brand, was named to transform the chore of laundry into a more joyful experience. Introduced by Procter & Gamble, the name was meant to evoke positivity and satisfaction with clean, bright clothes. Cheer’s formulation aimed to deliver exceptional cleaning results, making laundry day less of a task and more of a delight. By choosing a name that inspires happiness, Cheer has positioned itself as more than just a detergent—it’s a catalyst for cheerful, fresh-smelling laundry.
14. Tide
Tide, another Procter & Gamble innovation, was aptly named to evoke the powerful cleansing action of ocean tides. This choice of name reflects the product’s ability to tackle tough stains and dirt with ease. Tide revolutionized the laundry industry with its effective formula, becoming a household staple. Its name, reminiscent of nature’s force, underscores the brand’s commitment to delivering outstanding cleaning results. Tide’s enduring popularity speaks to its reliability and the strength suggested by its oceanic inspiration.
15. Crisco
Crisco, short for “crystallized cottonseed oil,” was the first shortening made entirely of vegetable oil. This innovation revolutionized cooking and baking, offering a stable, versatile fat alternative. Crisco’s name highlights its unique composition, which provided consistent results in the kitchen. From flaky pie crusts to moist cakes, Crisco became a trusted ally to home cooks and professional bakers alike. Its introduction marked a significant shift in culinary practices, making it a staple in countless recipes.
16. Nabisco
Nabisco stands for the ‘National Biscuit Company,’ a name streamlined into a catchy brand identity. Established over a century ago, Nabisco became synonymous with delicious snacks and baked goods. Its name reflects its origins as a national leader in biscuit production. By adopting a succinct moniker, Nabisco effectively captured the essence of its offerings while maintaining a strong brand presence. Today, Nabisco remains a beloved brand with a wide array of products that continue to delight snack enthusiasts.
17. Saran Wrap
Saran Wrap, a household name in food preservation, was named after Sarah and Ann, the wives of two Dow Chemical employees instrumental in its development. This tribute to family adds a personal touch to the product’s story. Saran Wrap revolutionized food storage with its ability to keep items fresh and secure. Its name reflects both the personal connections and the innovation behind the product. As a result, Saran Wrap has become an indispensable tool in kitchens worldwide, safeguarding food with its reliable seal.