Back in Time Today
From the rugged terrains of rural America to the bustling streets of the city, the ’70s were a defining era for pickup trucks in the United States. These vehicles were not just modes of transportation; they were symbols of freedom, resilience, and innovation.
However, many of these iconic trucks are disappearing from roads today, becoming rarities cherished by collectors and enthusiasts.
This blog post delves into ten standout pickups from this golden era, each with its unique charm and story, but all sharing the unfortunate fate of becoming nearly extinct.
1. 1972 Chevrolet C10 Cheyenne Super
The 1972 Chevrolet C10 Cheyenne Super was ahead of its time, offering luxury features in a pickup truck when such a concept was unheard of. With plush interiors and woodgrain trim, it offered a stylish ride for the working individual. The two-tone paint added to its appeal, making it a head-turner on any street. This stylish workhorse combined functionality with aesthetics, providing a comfortable drive. Today, these trucks are rare gems, sought after by collectors who appreciate their unique blend of utility and elegance.
2. 1977 Ford F-150 Ranger XLT
The 1977 Ford F-150 Ranger XLT marked a pivotal point in the rise of Ford’s F-Series dominance in the truck market. Known for its bold grille and extended cab, it became a favorite among enthusiasts. The optional 460 V8 engine provided power and performance, making it a formidable presence on the road. However, its vulnerability to rust has made finding one in good condition a challenge today. This model stands as a testament to Ford’s commitment to strength and style in their vehicles.
3. 1978 Dodge Li’l Red Express
In 1978, the Dodge Li’l Red Express emerged as a hot rod with a truck bed, turning heads with its unique design and performance. Dual vertical chrome stacks and a 360 V8 engine highlighted its prowess, making it the fastest American-made vehicle that year. It defied the conventional norms of pickup trucks, embracing a bold, rebellious spirit. Today, its rarity is matched only by its appeal to collectors who admire its daring approach to truck design.
4. 1971 GMC Sierra Grande
The 1971 GMC Sierra Grande was a standout cousin to the Chevrolet C10, boasting bolder badging and exclusive trim options. Its design catered to those who wanted a touch of class in their work vehicles. Though it shared many features with the C10, its unique branding set it apart. Finding an original Sierra Grande in pristine condition is a rare occurrence today, making it a prized possession for collectors who value its distinct style.
5. 1973 Jeep J4000 Gladiator
The 1973 Jeep J4000 Gladiator was the epitome of ruggedness, designed for those who sought adventure off the beaten path. Its unmistakable Jeep design, coupled with solid axles and a beefy stance, made it a reliable companion for off-roading. Despite its durability, few have survived the test of time, making it a rare find in today’s classic truck market. Its utilitarian build is celebrated by those who cherish the spirit of exploration.
6. 1975 International Harvester Pickup
The 1975 International Harvester Pickup combined the utility of a truck with the durability of a tractor, making it an indispensable tool on many farms. Known for their robust build, these pickups were designed to endure hard work and heavy loads. However, their extensive use often led to them being worked into the ground. Today, they are cherished by enthusiasts who admire their no-nonsense approach to farming and transport.
7. 1977 Dodge D100
The 1977 Dodge D100 was a straightforward, reliable workhorse, often overshadowed by its more glamorous counterparts from Ford and Chevy. Its boxy design and practicality appealed to those who needed a dependable vehicle for hauling and transportation. Despite its reliability, few of these trucks have been restored, leading to their gradual disappearance from the roads. The D100 is now celebrated by those who appreciate its unpretentious nature.
8. 1978 Plymouth Trail Duster
The 1978 Plymouth Trail Duster offered a blend of SUV functionality with pickup capabilities, making it a versatile vehicle for any adventure. Its removable top allowed for open-air driving, providing a unique experience for its drivers. Though technically an SUV, its pickup-like design appealed to those who desired versatility in their vehicles. Today, it stands as a Mopar rarity, cherished by collectors for its uncommon design and functionality.
9. 1976 Chevy LUV (Light Utility Vehicle)
The 1976 Chevy LUV, short for Light Utility Vehicle, was GM’s venture into the small truck market. Imported from Isuzu, it boasted great fuel efficiency and a practical design, making it a popular choice for those needing a compact yet functional pickup. However, its tendency to rust and underpowered engine limited its longevity. Today, surviving models are cult classics, appreciated by enthusiasts who value its economical design and international heritage.
10. 1974 Ford Courier
The 1974 Ford Courier was an economical solution for those seeking a compact pickup truck. Rebadged from Mazda, it offered affordability and ease of maintenance, making it a popular choice among budget-conscious drivers. Despite its practicality, few were preserved, leaving only a handful of Couriers surviving today. As the great-grandfather of modern compact pickups, it holds a special place in automotive history, cherished by those who appreciate its simplicity and efficiency.