Back in Time Today
In 2025, Dairy Queen celebrates 85 years of serving up smiles, soft-serve, and summertime memories. Since opening its first location in Joliet, Illinois, in 1940, DQ has grown into an iconic American brand beloved for Blizzards, burgers, and birthday cones.
In honor of this frozen milestone, here are 15 fun facts, tasty highlights, and unforgettable moments from 85 years of Dairy Queen.
1. It All Started with Soft-Serve
Back in 1938, a delightful revolution began with Dairy Queen’s groundbreaking soft-serve formula. It all started before the brand officially launched in 1940. The soft, creamy texture was unlike anything before and quickly captured hearts and palates.
The invention was the brainchild of J.F. McCullough and his son Alex, who wanted to create a lighter, more palatable frozen treat. This innovative approach paved the way for the beloved DQ we know today. Imagine the excitement as customers lined up for this novel dessert, delighting in its unique taste and texture.
2. The First Store Opened in Illinois
On June 22, 1940, Dairy Queen opened its very first location in Joliet, Illinois. The anticipation was electric, and the store quickly became a local sensation. This inaugural shop was where the magic truly began, marking the start of a nationwide love affair with soft-serve ice cream.
The store featured a simple yet charming design, embodying the classic Americana style that still resonates today. Locals and travelers alike would stop by, eager to experience the new soft-serve sensation, making it a cherished community hub.
3. The Cone That Started It All
The quintessential Dairy Queen cone became a symbol of summer joy, capturing the essence of carefree days under the sun. Its simplicity—soft-serve spiraling majestically in a crunchy cone—still delights fans today.
From its crisp bite to the creamy coldness, this treat is a sensory delight. The cone’s introduction was a game-changer, embedding itself in the hearts of ice cream lovers everywhere. It wasn’t just a dessert; it was an experience, evoking childhood memories and moments of pure happiness.
4. DQ’s Signature Curl
Every Dairy Queen cone is crowned with its signature swirl, an iconic flourish that’s as much a part of the brand as the ice cream itself. This simple yet distinctive touch is trademarked, symbolizing quality and consistency. It’s a sweet art form that employees master with pride.
The curl represents a promise of deliciousness, inviting you to indulge in a moment of bliss. As you savor each lick, that little twist serves as a reminder of the tradition and care that goes into every DQ treat.
5. Blizzard Mania Took Over in 1985
In 1985, DQ introduced the Blizzard, a treat that took the dessert world by storm. These thick, creamy concoctions quickly became a sensation, with some locations selling over 175,000 in just the first month! T
he Blizzard’s allure lies in its perfect blend of soft-serve and mix-ins, creating endless flavor possibilities. Whether you crave candy, cookie dough, or fruit, there’s a Blizzard for everyone. The excitement of trying a new flavor and watching it flipped upside-down is a thrill that never gets old.
6. Peanut Buster Parfait Legacy
Introduced in the 1950s, the Peanut Buster Parfait became an instant classic. This delightful dessert layers salty peanuts, rich hot fudge, and creamy soft-serve for a taste that’s both sweet and savory.
The parfait’s creation was a response to customers’ growing love for complex, indulgent flavors. Each spoonful offers a symphony of textures and tastes, making it a favorite for generations. It’s more than just a treat; it’s a delicious tradition that continues to bring joy to DQ fans everywhere.
7. The DQ Brazier Era
During the 1950s and ’60s, Dairy Queen expanded its menu with the introduction of the Brazier line. This era marked a new chapter for DQ, offering hot food items like burgers, fries, and hot dogs. The Brazier concept allowed DQ to transform into a full-service restaurant, appealing to families looking for a complete meal experience.
These changes laid the groundwork for the versatile DQ menus we see today. With its tasty range of options, the Brazier era solidified Dairy Queen as a beloved American staple.
8. Grill & Chill Takes Over
In recent years, Dairy Queen’s evolution into Grill & Chill locations has redefined the fast-food experience. These modern restaurants offer the best of both worlds: delicious soft-serve treats and a full menu of savory meals.
Grill & Chill provides a welcoming space for families to enjoy together, whether it’s sharing a burger or indulging in a Blizzard. This fresh approach has kept DQ relevant and popular, blending tradition with innovation. It’s the perfect spot for making memories while enjoying classic favorites.
9. Miracle Treat Day
Since 2006, Miracle Treat Day has been a heartwarming tradition at Dairy Queen. Each year, proceeds from Blizzard sales on this special day support Children’s Miracle Network Hospitals, raising millions for children’s health.
This initiative reflects DQ’s commitment to giving back to the community and making a positive impact. It’s more than a day of indulgence; it’s about contributing to a greater cause while enjoying a beloved treat. Every Blizzard purchased helps make miracles happen, uniting deliciousness with generosity.
10. International DQ Love
Dairy Queen’s global expansion has spread joy beyond American borders, with over 20 countries now sharing the love of DQ treats. From the tropics of Mexico to the deserts of Saudi Arabia, international fans embrace the iconic Blizzard and soft-serve cones.
Each location offers a taste of home with a local twist, creating a unique dining experience. This international presence highlights Dairy Queen’s universal appeal and adaptability. Whether you’re in the heart of Asia or Europe, a DQ delight is never far away.
11. Birthday Cone Tradition
For generations, the Dairy Queen birthday cone tradition has brought joy to countless kids. A free cone or special treat is a delightful way to celebrate another year, making birthdays extra sweet.
This cherished tradition fosters a sense of community and belonging among loyal fans. It’s not just about the ice cream; it’s about creating joyful memories that last a lifetime. Many adults fondly recall their childhood birthdays at DQ, passing the tradition on to their own children, ensuring smiles for future generations.
12. DQ’s Hidden Menu
Dairy Queen’s “hidden menu” is a well-kept secret among longtime fans. From Banana Cream Pie Blizzards to secret mix-ins, adventurous eaters find delight in these off-menu treasures.
The hidden menu adds an element of mystery and excitement, encouraging customers to try new combinations. It’s a playground for flavor experimentation, allowing for personalized creations that surprise and satisfy. This secret world of DQ delights invites you to step off the beaten path and discover something unique and delectable.
13. The Blizzard Flip
A delightful Dairy Queen ritual, the Blizzard Flip proves the treat’s thickness and quality. If a Blizzard doesn’t pass the flip test, you get it free! This fun tradition adds a playful, interactive element to the DQ experience.
Watching the staff perform the flip with confidence is a moment of suspense and delight. It’s a testament to Dairy Queen’s commitment to quality and customer satisfaction. This quirky practice has become a beloved part of enjoying a Blizzard, making every visit memorable and fun.
14. 85 Years of Innovation
Throughout its history, Dairy Queen has continuously reinvented its menu to stay ahead of trends. From the introduction of MooLatte to non-dairy Dilly Bars, DQ embraces innovation while honoring tradition.
Each new product reflects a commitment to meeting diverse tastes and preferences. This spirit of creativity keeps customers excited and engaged, ensuring everyone finds something to love. Dairy Queen’s ability to adapt and evolve is a testament to its enduring legacy, proving that even classics can surprise and delight.
15. Celebration Specials in 2025
Dairy Queen’s 85th anniversary in 2025 promises exciting celebration specials. Fans can look forward to limited-edition Blizzards, collectible cups, and throwback pricing events. This milestone offers a chance to reflect on DQ’s rich history while enjoying new treats.
The anniversary celebrations create a festive atmosphere, inviting everyone to join in the fun. It’s a perfect opportunity to relive cherished memories or create new ones with family and friends. These special offerings ensure a jubilant tribute to 85 years of deliciousness.