Back in Time Today
The candy aisle of decades past was a treasure trove of chocolatey, chewy, nutty goodness. But not all sweet treats stood the test of time.
Some faded into obscurity despite having devoted fans. Here are 20 vintage candy bars that once filled lunchboxes and checkout displays—but have since vanished from shelves and memory.
1. Reggie! Bar
Named after the iconic baseball player Reggie Jackson, the Reggie! Bar was a home run in the candy world. Packed with crunchy peanuts, gooey caramel, and rich chocolate, it offered a delightful combination that fans adored. The bar was often associated with a sense of fun and excitement, much like the man it was named after. Its packaging featured vibrant colors and an image of Jackson, appealing to both sports enthusiasts and candy lovers alike. Though it has since disappeared from shelves, the Reggie! Bar remains a beloved part of candy history.
2. Marathon Bar
The Marathon Bar was a masterpiece of confectionery engineering, featuring a braided rope of chocolate-covered caramel. Its unique design and lengthy shape promised an indulgence that seemed to last forever. Advertised as the candy that would take a while to finish, it became a favorite among those who relished every bite. Introduced in the early 1970s, the Marathon Bar was known for its distinctive red wrapper and bold lettering, making it a standout in stores. Sadly, it disappeared in the early ’80s, leaving only sweet memories for those who enjoyed its chewy charm.
3. PB Max
PB Max was a peanut butter lover’s dream, offering a thick layer of creamy peanut butter atop a crunchy cookie. Coated in a generous layer of milk chocolate, it was a satisfying treat for anyone with a sweet tooth. Despite its strong sales and devoted fan base, PB Max was discontinued, leaving many to wonder why. The candy’s unique texture and rich flavor made it a standout snack during its time. Its packaging was simple yet appealing, reflecting the straightforward deliciousness inside. Those who tasted PB Max often fondly recall its perfect balance of taste and texture.
4. Bar None
Bar None was a chocolate lover’s paradise, featuring layers of chocolate wafers, peanuts, and fudge. This decadent creation was enveloped in a smooth chocolate coating, offering a multi-layered experience with every bite. Its richness was unmatched, making it a sought-after treat during its heyday. Introduced in the late 1980s, Bar None’s packaging was sleek and elegant, hinting at the indulgent experience inside. Fans were heartbroken when it was phased out in the ’90s, but the sweet memories linger on for those who appreciated this chocolatey delight.
5. 7 Up Bar
The 7 Up Bar was a confectionery curiosity, with its seven distinct flavored cream fillings encased in chocolate squares. While the name suggested a connection to the soda, it was purely a whimsical choice, and the bar itself was a delightful puzzle of flavors. Each bite was an adventure, offering unexpected tastes like cherry, vanilla, and more. Though it never became a mainstream favorite, its unique concept left a lasting impression on those who dared to try it. The 7 Up Bar remains a fascinating footnote in candy history, remembered fondly by the curious and adventurous.
6. Milkshake Bar
Milkshake Bar, despite its creamy name, carried no ice cream. It boasted a chewy, malt-flavored nougat center, wrapped in luscious milk chocolate. The texture was slightly dense, requiring a satisfying chew—an experience many fans cherished. This delightful treat was a staple in lunchboxes during the mid-20th century, evoking nostalgia for simpler times. The bar’s packaging was equally memorable, adorned with whimsical graphics that made it stand out on candy shelves. Although time has passed and trends have changed, the Milkshake Bar remains a sweet memory for those who enjoyed its unique flavor.
7. PowerHouse
PowerHouse was a candy bar that truly lived up to its name, packed with peanuts and fudge for a robust, satisfying snack. It was a favorite among those who craved a hearty treat, offering both sweetness and substance in every bite. The combination of textures and flavors made it a standout choice for candy lovers. The packaging featured bold, energetic graphics that matched the bar’s powerful appeal. Though it’s rarely seen today, the PowerHouse remains a much-missed part of vintage candy lore, remembered for its formidable presence in the candy aisle.
8. Butter-Nut Bar
The Butter-Nut Bar was a contender to the famed Snickers, featuring a chocolate coating and a delectable buttery, nutty center. Its smooth, creamy filling contrasted beautifully with the crunchy nuts, offering a delightful texture and flavor combination. Popular in the mid-20th century, the Butter-Nut Bar’s packaging was charmingly retro, with colors that popped off the shelves. Though it eventually faded away, it remains a cherished memory for those who enjoyed its unique taste profile. The Butter-Nut Bar was a classic example of vintage candy innovation and charm.
9. Caravelle Bar
Caravelle Bar offered a simple yet irresistible combination of caramel and crisped rice all wrapped in creamy milk chocolate. The contrasting textures of gooey caramel and crunchy rice created a delightful mouthfeel that fans adored. Its straightforward, sweet nature made it a beloved choice for those in search of comfort. Introduced in the 1970s, the Caravelle Bar was known for its bright, cheerful packaging that mirrored its fun, light-hearted character. Though it has since disappeared from grocery aisles, the Caravelle Bar remains a sweet memory for its simplicity and delightful taste.
10. Choco’Lite
Choco’Lite was an aerated chocolate bar that offered a uniquely light and bubbly texture. Its delicate structure melted effortlessly in the mouth, providing an almost ethereal chocolate experience. This innovative approach to chocolate made it a standout choice among candy enthusiasts looking for something different. The bar’s whimsical, retro packaging was equally memorable, adding to its charm and appeal. Though it no longer graces candy shelves, the Choco’Lite remains fondly remembered for its distinct texture and delightful taste. It was a true testament to creative candy-making at its finest.
11. Clark Bar
The Clark Bar was a classic favorite, featuring a satisfying peanut butter crunch enveloped in a smooth milk chocolate coating. Its combination of flavors and textures offered a comforting, nostalgic experience for many candy lovers. This delightful treat was especially popular in the mid-20th century. Known for its vibrant, eye-catching packaging, the Clark Bar was a staple in candy stores across the nation. Though it eventually faded out of mainstream popularity, its legacy endures as a beloved part of candy history. The Clark Bar remains a sweet reminder of simpler, joyful times.
12. Whatchamacallit (Original Recipe)
While the Whatchamacallit name still exists, the original recipe was a different delight altogether. Featuring a crunchy peanut butter crisp, it provided a satisfying contrast to the smooth chocolate coating. This harmonious blend was an instant hit among candy lovers. The original Whatchamacallit was known for its quirky and playful packaging, adding a touch of whimsy to its already appealing flavor. Though the recipe has since changed, the original version holds a special place in the hearts of those who remember it fondly. It’s a sweet nostalgia trip for many.
13. Rally Bar
The Rally Bar was the original protein-packed snack, featuring a combination of peanuts, caramel, and nougat. It provided a satisfying energy boost long before protein bars became a trend. Its hearty, chewy texture made it a favorite among those seeking a substantial treat. The Rally Bar’s packaging was bold and adventurous, reflecting the spirit of exploration and the great outdoors. Though it has disappeared from store shelves, it remains fondly remembered by those who appreciated its unique blend of flavors and textures. The Rally Bar was a true pioneer in the candy world.
14. Zagnut
The Zagnut bar was a unique treat, featuring crispy peanut butter covered in toasted coconut. Its lack of chocolate made it stand out among its contemporaries, offering a sweet and nutty alternative. The combination of crunchy texture and rich flavor was a hit with candy aficionados. The Zagnut’s packaging was vibrant and eye-catching, capturing the fun and carefree spirit of its time. Though it still exists in limited markets, it has largely faded from public memory. For those who remember, the Zagnut is a cherished relic of a bygone era, known for its distinctive taste.
15. Choco’Mallow
Choco’Mallow was a sweet indulgence, featuring a fluffy marshmallow layer atop crisped rice and caramel, all dipped in milk chocolate. This decadent creation offered a delightful interplay of textures and flavors, satisfying even the most demanding sweet tooth. The bar’s packaging was whimsical and inviting, hinting at the delightful experience inside. Though it’s no longer a fixture in candy stores, Choco’Mallow remains a fond memory for those who appreciated its unique blend of ingredients. It was a hallmark of creative confectionery at its best.
16. Idaho Spud
Idaho Spud was a regional favorite, featuring a unique blend of cocoa-flavored marshmallow and a coconut coating. This unconventional combination offered a distinctive taste that resonated with many, particularly in its namesake state. Its soft, chewy texture complemented the crunchy coconut exterior. Though Idaho Spud still exists in limited markets, it’s largely forgotten outside its home region. The packaging features earthy tones that reflect its rustic origins. For those who have encountered it, Idaho Spud remains a beloved treat, celebrated for its regional charm and unique flavor profile.
17. Sky Bar
Sky Bar was a candy lover’s delight, offering four distinct compartments filled with fudge, caramel, vanilla, and peanut. This innovative concept allowed fans to enjoy multiple flavors in one bar, making it a versatile and satisfying treat. The packaging was colorful and inviting, resembling a miniature candy box with beautiful graphics. Though it has disappeared from most stores, Sky Bar remains a cherished memory for those who appreciated its variety and creativity. The Sky Bar was a true testament to the joy of exploration and the pleasure of choice.
18. Oompas
Before peanut butter M&Ms, there were Oompas, featuring thick candy shells with a rich peanut butter and chocolate center. These delightful morsels offered a satisfying crunch and a sweet, creamy filling that candy lovers couldn’t resist. The packaging was playful and colorful, capturing the fun spirit of the 1970s. Though Oompas have long been discontinued, they remain a sweet memory for those who enjoyed their unique flavor combination. It was a delightful precursor to many peanut butter candies that followed, paving the way for future innovations.
19. Milkshake (Caramel Version)
The Milkshake Caramel Version was a rare twist on the original Milkshake bar, incorporating a luscious caramel addition. This variation offered an extra layer of sweetness and complexity, appealing to those with a penchant for caramel. Its packaging remained consistent with the original, featuring nostalgic graphics that resonated with candy lovers. Although even rarer than its predecessor, the Milkshake Caramel Version holds a dear place in the hearts of its fans. Its unique flavor profile and rarity make it a cherished memory for those lucky enough to have tasted it.
20. Bit-O-Chocolate
Bit-O-Chocolate was a chewy delight, serving as a chocolate counterpart to the better-known Bit-O-Honey. Its rich, chocolatey flavor and chewy texture offered a satisfying experience for those with a sweet tooth. Despite its short-lived presence, it managed to carve a niche in the candy world. The packaging was simple yet appealing, reflecting a straightforward approach to confectionery. Though it’s fondly remembered by a few, Bit-O-Chocolate has largely been forgotten by the mainstream. For those who loved it, this candy remains a nostalgic reminder of the sweet simplicity of yesteryears.