Back in Time Today
Before Greek yogurt took over supermarket shelves and influencers made kefir trendy, the U.S. had a wave of yogurt brands that were creamy, fruity, and totally beloved. Some are long gone, others evolved into modern labels, but they all helped turn yogurt from a hippie fad into a mainstream snack. Here are 15 vintage and discontinued yogurt brands that played a role in America’s dairy aisle history.
1. Dannon Fruit on the Bottom
Dannon Fruit on the Bottom was a revolutionary product that introduced the American palate to the delicious combination of creamy yogurt and real fruit. Dive deep into the cup to discover a burst of fruitiness, mingling with the smooth yogurt above.
Its unique selling point was the exciting adventure of mixing the layers yourself, creating a taste experience that was both refreshing and fun.
Dannon managed to create an iconic product that appealed to both children and adults, cementing its place in yogurt history. It was more than a snack; it was an experience.
2. Colombo Yogurt
Founded in 1929, Colombo Yogurt is often credited with introducing spoonable yogurt to America. This brand laid the groundwork for what would become a booming yogurt industry.
With its creamy texture and unpretentious flavors, Colombo quickly became a household name. It was the go-to yogurt for families seeking something new and nutritious.
Despite being phased out by General Mills, Colombo’s legacy lives on through the impact it had on popularizing yogurt in the US. It wasn’t just a brand; it was a movement towards healthier eating.
3. Ski Yogurt
Ski Yogurt made its journey across the Atlantic from Europe to American shores, bringing with it a taste of sophisticated tartness. Known for its thick texture and tangy fruit flavors, Ski Yogurt captured the attention of those seeking something a bit more refined.
Its packaging was colorful and vibrant, matching the bold taste waiting inside each container. With flavors like raspberry and blackcurrant, it offered a refreshing departure from the mundane.
Ski Yogurt managed to carve out a niche that celebrated European flair, leaving a lasting impression on the American yogurt scene.
4. La Yogurt
La Yogurt became synonymous with tropical indulgence through its unique lineup of exotic flavors. Emerging as an East Coast favorite, it boasted captivating choices like mango and piña colada, transporting taste buds to far-off places.
Its iconic foil-top packaging added an element of surprise and freshness to each serving, a hallmark that fans cherished. Shoppers eagerly reached for La Yogurt, making it a staple in many homes.
The brand’s commitment to exciting the senses with vibrant, fruity tastes ensured its place in the hearts of yogurt enthusiasts across generations.
5. Borden Yogurt
Borden, known for its dairy prowess, ventured into the yogurt market in the ’70s and ’80s, bringing its expertise and tradition with it. Their yogurt line reflected the comforting quality that the Borden name promised.
The product offered creamy satisfaction and a wholesome taste, reminiscent of simpler times. Although it eventually retreated from the dairy case, Borden Yogurt’s influence remains in the fond memories of those who enjoyed it.
Borden’s foray into yogurt was a testament to its adaptability, showing that even established brands can explore and innovate.
6. Breyers Yogurt
Breyers, famous for its ice cream, also ventured into the yogurt world, offering an experience akin to dessert in a cup. Their yogurts were rich and indulgent, designed to satisfy even the most demanding sweet tooth.
The transition from ice cream to yogurt was seamless, maintaining the brand’s reputation for quality and taste. Flavors like vanilla bean and strawberry cheesecake were crowd-pleasers, making snacking feel luxurious.
Though Breyers Yogurt is no longer part of the dairy aisle, its legacy of transforming yogurt into a delightful treat remains cherished.
7. Horizon Organic Yogurt
Horizon Organic Yogurt was a trailblazer in bringing organic dairy to the forefront of consumer choices. Known for its commitment to organic farming, Horizon offered a yogurt that was as pure as it was tasty.
The brand provided peace of mind to health-conscious consumers, combining delicious flavors with the assurance of organic integrity. Though it shifted focus to milk and other products, Horizon’s yogurt line was a pivotal point in the organic movement.
It wasn’t just a product; it was a promise to deliver wholesome goodness in every spoonful.
8. Yoplait Custard Style
Yoplait Custard Style yogurt was a dream come true for those who craved the richness of custard with the tang of yogurt. Its velvety texture made every spoonful a decadent experience.
Marketed like a pudding, its luxurious appeal captured the hearts of those looking for a little indulgence in their day. Though it disappeared from shelves, it was briefly revived, illustrating its lasting fanbase.
Yoplait Custard Style was a blend of comfort and elegance, making it a beloved snack that people fondly remember.
9. Knudsen Yogurt
Knudsen Yogurt, with its roots firmly planted on the West Coast, offered a taste that was both natural and unpretentious. Known for its straightforward, authentic flavors, Knudsen celebrated simplicity.
This approach resonated with those who valued honest-to-goodness ingredients without the frills. The brand became a staple for families seeking reliability in their dairy choices.
Though it may no longer grace the shelves, Knudsen’s impact is remembered by those who appreciated its genuine, no-nonsense appeal in a crowded market.
10. Stonyfield Farm (Pre-Greek Era)
Before the Greek yogurt craze, Stonyfield Farm offered a delightful cream-on-top style that appealed to yogurt traditionalists. Its organic roots and farm-to-table philosophy made it a favorite among those looking for authenticity.
The luscious layer of cream on top was a testament to its fresh, unprocessed approach, inviting consumers to savor the richness. Stonyfield’s commitment to sustainability and quality helped set the stage for its continued success.
While the brand has evolved, the early iterations remain a cherished memory for many yogurt lovers.
11. Brown Cow Yogurt
Brown Cow Yogurt’s hallmark was its thick layer of cream and its delicious, honey-infused varieties. This brand provided a comforting treat that appealed to the senses with its rich texture and sweet undertones.
For many, peeling back the lid to reveal the cream was a moment of indulgence, a small pleasure in the everyday. The combination of quality ingredients and unique flavors made it a standout.
Though some varieties have been discontinued, Brown Cow continues to be a beloved name in the yogurt aisles.
12. Yami Yogurt
Yami Yogurt, hailing from the Northwest, became a beacon for health-focused consumers looking for a gentle alternative. Its smooth texture was easy on the stomach, making it a favorite among those with dietary sensitivities.
The brand offered a range of flavors that balanced taste with simplicity, ensuring that everyone could find a variety to love. Yami’s commitment to wholesome ingredients aligned with a lifestyle of mindful eating.
While it may not be as prominent today, Yami’s legacy endures in the hearts of its loyal customers.
13. Yo-J (Yogurt + Juice)
Yo-J was a unique product that combined yogurt and juice into a drinkable delight. This ’90s innovation was ahead of its time, offering a refreshing twist in the world of beverages.
Its vibrant packaging and catchy name caught the eyes of adventurous consumers, eager to try something new. The fusion of creamy yogurt with fruity juice resulted in a delightful dance of flavors.
Though its run was short-lived, Yo-J’s bold experimentation remains a fond memory for those who enjoyed its playful spirit.
14. Weight Watchers Yogurt
Weight Watchers Yogurt was a staple for dieters in the ’80s and ’90s, offering a guilt-free indulgence that aligned with weight management goals. Its portion-controlled cups made it easy for consumers to keep track of their intake.
The flavors were crafted to satisfy cravings without derailing diet plans, making it a popular choice for those seeking balance. Though it was quietly discontinued, its impact on the diet food industry is undeniable.
Weight Watchers Yogurt proved that healthy eating could still be delicious and enjoyable.
15. Danimals (OG Tub Style)
Long before the convenience of drinkable pouches, Danimals captured kids’ imaginations with its tub-style yogurts. Brightly colored with whimsical mascots, it was a product that made snack time exciting.
The wild, adventurous flavors appealed to young taste buds, encouraging creativity and fun. Danimals knew how to speak to its audience, making every bite an adventure.
Though formats have changed, the original Danimals remains a cherished memory for those who grew up with its playful charm.