Back in Time Today
Snoopy wasn’t just Charlie Brown’s beloved beagle—he was a merchandising machine. In the 1970s and ’80s, the Peanuts gang appeared on everything from lunchboxes to bedsheets, but it was the stickers, stationery, and quirky collectibles that truly captured hearts. Today, those childhood treasures are heating up collector markets and fetching impressive prices. Here are 18 vintage Peanuts items from the golden age of Snoopy merch that could be sitting in your attic—and might be worth a small fortune.
1. Hallmark Snoopy Stickers (1970s)
Snoopy’s charm knew no bounds, especially when he graced the tiny surfaces of Hallmark stickers in the 1970s. These delightful, puffy, or scratch-and-sniff stickers brought joy to many a child’s notebook. Decorated with Snoopy in playful costumes or next to catchy phrases, they were a must-have. Today, collectors hunt for pristine sheets, with prices ranging from $30–$100. Their rarity and nostalgia make them highly sought after. Whether tucked in a scrapbook or kept pristine in packaging, these stickers continue to bring smiles decades later.
2. Determined Productions Mini-Posters
Miniature art with a big impact, Determined Productions’ mini-posters were the epitome of Peanuts’ charm during the 1970s. Found in gift shops, these posters with vibrant illustrations and memorable quotes were a favorite among fans. Today, they are considered retro wall art treasures. Originals from that era, especially those framed, can command prices ranging from $50 to $200. Their artistic value and nostalgic significance make them a prized possession for any collector. Each poster tells a story of a time when simplicity and joy reigned.
3. Denz Stickers Featuring Snoopy’s Personas
Who could resist Snoopy’s many personas? Denz captured this versatility perfectly with their sticker sets. From Joe Cool to the Flying Ace, and even an adventurous astronaut, Snoopy’s alter egos delighted fans. In the ’70s and ’80s, these stickers adorned schoolbooks and lockers everywhere. Today, individual stickers, especially those kept in excellent condition, are collector’s items. Some have fetched over $20 each at auctions. The thrill of owning a piece of Snoopy’s dynamic personality is what drives demand in today’s market.
4. Peanuts Thermoses (Aladdin Brand)
Aladdin made lunchtime even more special with their Peanuts-themed thermoses, which were an inseparable part of the iconic lunchbox sets. These thermoses, often featuring vibrant illustrations of Snoopy and friends, kept drinks warm and spirits high. Today, they are cherished for their nostalgic charm and practical design. In good condition, particularly with intact caps, these thermoses can fetch upwards of $80. Collectors prize them as symbols of a bygone era where lunchtime was an adventure with Snoopy by your side.
5. Flying Ace Snoopy Dolls (1970s)
For many children in the 1970s, owning a Flying Ace Snoopy doll was akin to holding a piece of magic. Dressed in aviator goggles and a signature red scarf, this plush toy epitomized adventure and imagination. Today, these dolls are highly valued by collectors, fetching anywhere from $100 to $300, depending on condition and brand. The allure of these dolls lies in their enduring charm. They serve as a tangible reminder of Snoopy’s whimsical adventures and the simplicity of childhood dreams.
6. Peanuts Lunchboxes
The quintessential school accessory, Peanuts metal lunchboxes, adorned with comic strip panels and charming scenes of Snoopy, were a staple for many kids. These lunchboxes, with their vibrant imagery and sturdy design, served as a lunch companion and a canvas for storytelling. Pristine examples, especially those retaining their original shine, are collector favorites today, often selling for $150 or more. The nostalgia of opening a lunchbox to discover the day’s meal, accompanied by Snoopy’s antics, endures in the hearts of collectors.
7. Peanuts Valentine’s Day Cards
In the ’70s and ’80s, Peanuts Valentine’s Day cards were the epitome of classroom charm. Featuring Snoopy and the gang in heartfelt, humorous designs, these cards were a cherished school tradition. Unused, complete sets are particularly prized by collectors, fetching between $40 and $100. The nostalgia of exchanging these cards, with their endearing messages, captures the essence of youthful innocence and friendship. Each card is a reminder of simpler times and the timeless appeal of Snoopy’s world, making them valuable mementos for enthusiasts.
8. Snoopy “Joe Cool” Mugs
Coolness personified, the Snoopy “Joe Cool” mugs by Determined Productions were a hit in the ’70s. Featuring Snoopy in his iconic sunglasses and laid-back pose, these ceramic mugs became a symbol of casual charm. Today, they are sought after by collectors who appreciate the fusion of function and nostalgia. Pristine examples often sell for $60 or more, highlighting their enduring appeal. Owning a Joe Cool mug is like sipping coffee with a dose of nostalgia and a wink of coolness, a testament to Snoopy’s timeless charisma.
9. Peanuts Pencil Cases and Trapper Keepers
For Gen Xers, Peanuts pencil cases and Trapper Keepers were more than school supplies; they were daily companions. Decorated with beloved characters, these items brought a dash of excitement to the classroom. Complete cases, especially those with original contents like pencils, erasers, and rulers, have become valuable collectibles. Fetching prices between $70 and $120, they serve as nostalgic tokens of a simpler time. Each item is a testament to the enduring popularity of Peanuts and the joy they brought to school days.
10. Vintage Peanuts Stationery Sets
In the world of stationery, the ’70s belonged to Peanuts. These sets, adorned with Snoopy and friends, were a staple in homes and schools. Sealed sets, particularly those kept in mint condition, are rare finds today. They can sell for $50 or more, highlighting their collectible value. The appeal lies in their ability to transport owners back to a time when letter writing was an art, and Snoopy was the muse. Each set is a reminder of the joy of creativity and the timeless allure of Peanuts characters.
11. Snoopy Watches by Timex (1970s)
As time ticked on in the 1970s, Snoopy adorned the dials of Timex watches, blending functionality with charm. These watches, coveted then and now, became symbols of style for young fans. Original versions in working condition are especially sought after by collectors, often fetching between $200 and $400. The allure of these watches lies in their timeless design and nostalgic value. They serve as a testament to the peak of Snoopy’s cultural influence, offering collectors a wearable piece of Peanuts history.
12. Peanuts Christmas Ornaments (Hallmark, 1980s)
Deck the halls with Peanuts cheer from the 1980s! Hallmark’s Peanuts Christmas ornaments, featuring beloved characters like Snoopy trimming trees or ice skating, captured the festive spirit. Today, these ornaments are cherished collectibles, with popular ones bringing in $30 to $75 each. Their whimsical design and sentimental value make them perfect additions to holiday decor. Each ornament is a reminder of past Christmases and the timeless joy the Peanuts gang brings to the season, embodying the spirit of holiday nostalgia.
13. Camp Snoopy Merchandise
Located in the heart of the Mall of America, Camp Snoopy was a paradise for Peanuts fans in the ’80s and ’90s. Merchandise from this theme park, including tees, toys, and pins, is now in high demand. The unique designs and limited availability make them collector’s favorites. Some pins sell for $40 or more, showcasing the lasting impact of Snoopy’s adventures. These items serve as nostalgic tokens of a beloved theme park experience. They capture the spirit of adventure and fun that Snoopy embodies.
14. Snoopy Snow Cone Machine (1980s)
For many kids in the 1980s, the Snoopy Snow Cone Machine was a kitchen staple that turned ordinary days into fun-filled adventures. This toy, with its charming design, allowed young ones to create icy treats with a Snoopy twist. In good condition, especially with the original box, it now holds appeal for collectors, selling for $80 to $150. The nostalgia of homemade snow cones, coupled with Snoopy’s playful presence, makes this machine a beloved piece of retro Americana. It’s a delightful reminder of carefree childhood summers.
15. Peanuts Comic Strip Books
In the 1970s, diving into Peanuts comic strip books was a favorite pastime. These paperbacks, filled with humor and heart, captured the everyday adventures of Charlie Brown, Snoopy, and the gang. First editions, especially in good condition, are valuable collectibles today, selling for $20 to $60 each. Complete sets hold even greater allure. Each book offers a glimpse into the whimsical world of Peanuts, making them cherished additions to any collection. They are timeless treasures, celebrating the enduring charm of these beloved characters.
16. Peanuts Pins and Buttons
Backpacks and jackets in the 1970s were often adorned with Peanuts pins and buttons, showcasing Snoopy’s playful side. These flair items, cherished for their quirky designs and catchy phrases like “Curse You, Red Baron!” are now sought after by collectors. Original buttons in good condition can fetch $10 to $30 each. The charm lies in their ability to evoke nostalgia and bring a smile to one’s face. They are small yet significant pieces of Peanuts history, capturing the joyful spirit of the era.
17. Peanuts Bed Sheets and Pillowcases
Sleepovers were never the same with Peanuts bed sheets and pillowcases from the 1970s. Featuring the lovable gang in vibrant primary colors, these bedding sets added a touch of whimsy to any bedroom. Today, they are valuable collectibles, with twin-size sets fetching up to $200 in good condition. Their appeal lies in their vivid designs and nostalgic value. Each set tells a story of childhood nights spent dreaming of Snoopy’s adventures. They are cherished by collectors who appreciate the timeless charm of Peanuts.
18. 1980s McDonald’s Peanuts Happy Meal Toys
Collecting 1980s McDonald’s Peanuts Happy Meal toys was a cherished childhood activity. These mini figures, especially the holiday-themed sets, brought the joy of Peanuts to every meal. Complete sets in original packaging are nostalgic treasures, fetching $50 to $100. Each toy captures the playful essence of the Peanuts gang, making them beloved by collectors. They serve as mementos of a time when fast food meals meant more than just food—they were experiences filled with fun and excitement, courtesy of Snoopy and friends.