Back in Time Today
The 1970s brought a wave of creativity and innovation to television advertising, resulting in some of the most memorable commercials in history. These ads captured the essence of the decade, with catchy jingles, bold visuals, and a sense of optimism and change that defined the era. Each commercial on this list is a testament to the unique spirit of the 1970s, from promoting peace and love to showcasing the eccentric humor of the time. Let’s explore these iconic pieces of advertising brilliance that left an indelible mark on pop culture.
1. Coca-Cola – “I’d Like to Teach the World to Sing” (1971)
This Coca-Cola ad struck a chord with viewers around the world. Featuring a diverse group of people singing “I’d Like to Teach the World to Sing,” it symbolized unity and peace. The ad’s simplicity and heartfelt message resonated with the 1970s’ idealistic spirit. Multicultural harmony on a sunny hillside made it an unforgettable piece of advertising. Additionally, the song’s popularity extended beyond the ad, becoming a hit record. It was more than just a commercial; it was a cultural phenomenon that encapsulated the hope and optimism of the era.
2. McDonald’s – “You Deserve a Break Today” (1971)
In the early 1970s, McDonald’s spread the message that everyone deserved a little luxury. “You Deserve a Break Today” featured cheerful employees in vibrant uniforms, setting a joyful tone. The catchy jingle captured the essence of treating oneself amidst everyday life. Seeing the bustling scenes inside the restaurant, viewers were drawn to the idea of fast food as an accessible indulgence. It wasn’t just about burgers and fries; it was a call to enjoy life’s small pleasures. This commercial became synonymous with the cheerful, energetic vibe of the decade.
3. Alka-Seltzer – “Plop, Plop, Fizz, Fizz” (1975)
Alka-Seltzer’s “Plop, Plop, Fizz, Fizz” became an anthem for heartburn relief in the 1970s. The amusing jingle, combined with the humorous depiction of a man overeating, resonated with audiences. Its playful tone was a perfect fit for the decade’s lighthearted approach to advertising. The commercial’s success lay in its simplicity and relatability, making it a staple on television screens. By turning a common remedy into a catchy tune, Alka-Seltzer created a memorable brand identity. It was a delightful blend of humor and practicality, capturing the essence of the 1970s.
4. Timex – “Takes a Licking and Keeps on Ticking” (1970s)
Timex took durability testing to new extremes in their “Takes a Licking and Keeps on Ticking” commercials. These ads saw watches enduring bizarre tests like being attached to boat propellers. The sheer absurdity of these trials entertained viewers, proving a point about the watches’ robustness. Each demonstration was a testament to 1970s advertising creativity, pushing boundaries to captivate audiences. The phrase became a cultural catchphrase, synonymous with Timex’s resilient products. It wasn’t just about selling a watch; it was about celebrating reliability in the quirkiest way possible.
5. Fabergé Organics – “A Little Dab’ll Do Ya” (1975)
Fabergé Organics introduced “A Little Dab’ll Do Ya,” capturing the attention with its catchy line and vibrant visuals. The commercial showcased the popular feathered hairstyles of the 1970s, offering a promise of effortless style. The product’s appeal lay in its ability to transform ordinary hair into a fashion statement. With a groovy tune and the promise of salon-like results at home, it resonated with the youth. Farrah Fawcett’s influence was evident, making it a must-have for style enthusiasts. It was a defining ad that epitomized the fashion-forward spirit of the decade.
6. Levi’s – “America” (1978)
Levi’s “America” commercial was more than an ad; it was an artistic expression. Set to the soulful tones of Simon & Garfunkel, it painted a vivid picture of youth exploring the vastness of America. The imagery of denim-clad adventurers resonated with a generation yearning for freedom and discovery. It celebrated the open road, the spirit of adventure, and the timeless appeal of denim. The cinematic quality of the commercial elevated it beyond traditional advertising. Levi’s captured the essence of a lifestyle, making it a cultural touchstone of the 1970s.
7. Virginia Slims – “You’ve Come a Long Way, Baby” (1970s)
Virginia Slims captured the feminist zeitgeist with “You’ve Come a Long Way, Baby.” This ad celebrated women’s progress while stylishly marketing cigarettes. Featuring glamorous women exuding confidence, the campaign aligned with the burgeoning liberation movement. It was both empowering and controversial, reflecting the complex social dynamics of the era. By embracing bold imagery and a catchy slogan, Virginia Slims resonated with the modern woman. Though criticized for promoting smoking, the ad’s impact on pop culture remains undeniable. It was a snapshot of 1970s feminism, delivered with a suave, stylish flair.
8. Oscar Mayer – “Bologna” (1973)
The Oscar Mayer “Bologna” jingle became a symbol of 1970s childhood, with its infectious melody and charming simplicity. Featuring a child happily singing about their favorite lunch meat, it struck a chord with families nationwide. The catchy tune made Oscar Mayer a household name, embedding itself in the hearts and minds of consumers. It was a delightful blend of innocence and marketing genius, capturing the whimsical spirit of the decade. This commercial wasn’t just about promoting a product; it was about creating a connection with viewers through nostalgia and playful charm.
9. Life Cereal – “Mikey Likes It!” (1972)
The Life Cereal “Mikey Likes It!” commercial captured sibling dynamics with endearing authenticity. Two brothers sat at the breakfast table, plotting to get picky Mikey to try Life cereal. Much to their surprise, he loved it! This charming scenario resonated with families, making “Mikey” a beloved figure. The ad’s success lay in its relatability and warmth, charming viewers with its honest portrayal of childhood. It became a timeless classic, celebrated for its simplicity and genuine appeal. The commercial’s slogan became a part of the cultural lexicon, epitomizing wholesome family fun.
10. Chevrolet – “Baseball, Hot Dogs, Apple Pie & Chevrolet” (1975)
The Chevrolet commercial tied together quintessential American elements with a catchy jingle. Baseball, hot dogs, apple pie, and Chevrolet were presented as the heart of the American experience. This ad celebrated national pride, painting a picture of carefree family outings. The upbeat tune captured the essence of the mid-1970s, with its blend of optimism and patriotism. It wasn’t just a car commercial; it was an anthem of American life. Chevrolet’s ability to connect with consumers through shared cultural values made this ad a standout piece of the decade.