Back in Time Today
The 1970s was a vibrant decade, full of unique and unforgettable brands that became household names. From beloved snacks to iconic beauty products, these brands shaped the cultural landscape of the era.
Let’s explore 14 such brands that were omnipresent in the ’70s, examining their journey and current standing in today’s world. Some have faded into obscurity, while others have evolved and continue to adapt in an ever-changing market.
1. Beanie Weenies (Van Camp’s)
Beanie Weenies, a nostalgic staple of ’70s family meals, evoke memories of simple, hearty dinners. The iconic cans, filled with franks and beans, graced countless kitchen tables. Today, Van Camp’s still offers Beanie Weenies, but they’re not as omnipresent as in their heyday. The taste of childhood remains, yet the brand has adapted, diversifying its offerings in an increasingly competitive market. The comforting aroma of Beanie Weenies continues to bring warmth and nostalgia to those who seek it.
2. Tab (Coca-Cola)
Tab, Coca-Cola’s pioneering diet soda, introduced a bold, sugar-free alternative that captured the public’s imagination. Its vibrant pink cans were synonymous with ’70s health-conscious trends. Though later overshadowed by Diet Coke, Tab remains a nostalgic symbol of its era. Coca-Cola discontinued Tab in 2020, much to the disappointment of its loyal following. The drink’s distinct taste and branding live on in the memories of those who experienced its original launch.
3. Hi-C in Metal Cans
Hi-C’s metal cans were a fixture in ’70s kitchens, offering a burst of fruity flavor in every sip. These large, colorful cans required effort to open, adding a ritualistic charm to juice time. Today, Hi-C has evolved into more convenient packaging, yet the nostalgic appeal of its original metal cans remains. For those who fondly recall the clinking of the can opener, Hi-C continues to deliver the same delightful sweetness, albeit in a modern form.
4. Prell Shampoo
Prell Shampoo was the go-to choice for achieving luscious locks in the ’70s. Its rich, green formula promised a clean and shiny finish, appealing to beauty enthusiasts of the era. Though no longer as prevalent, Prell has maintained a loyal customer base, continuing its production with a nod to its retro roots. The scent of Prell, fresh and invigorating, still captures the essence of ’70s glamour and simplicity for those who seek it.
5. Tang
Tang, famously known as the “astronaut drink,” soared to fame during the space race, capturing imaginations and breakfast tables alike. Its vibrant orange hue made mornings brighter, while its association with NASA added an adventurous allure. Although not the household name it once was, Tang persists as a nostalgic choice for many. The sweet, citrusy taste remains unchanged, evoking memories of childhood breakfasts and cosmic dreams.
6. Chiffon Margarine
Chiffon Margarine captivated the ’70s with its playful advertising slogan, “It’s not nice to fool Mother Nature!” The creamy spread became a kitchen staple, beloved for its taste and marketing charm. Though it has disappeared from many store shelves, Chiffon’s legacy endures in nostalgic memories. The buttery, smooth texture was a beloved part of meals, leaving a rich, flavorful impression on those who enjoyed its golden era.
7. Toni Home Perm
Toni Home Perm kits transformed home hairstyling, offering a DIY solution for achieving salon-worthy curls. The kits were beloved in the ’70s for their practicality and affordability. While the iconic brand has faded, the concept of the home perm endures in various forms. For many, Toni Home Perm was synonymous with creativity and personal style, encapsulating the adventurous spirit of the era’s beauty trends.
8. Hai Karate Aftershave
Hai Karate Aftershave captured the playful side of ’70s grooming with humorous ads promising irresistible allure. The spicy scent became an olfactory symbol of masculinity and charm. Although it has vanished from mainstream retailers, Hai Karate remains a cult favorite with a dedicated fan base. Its kitschy appeal and bold fragrance linger in the memories of those who dared to wear it, embodying the cheeky confidence of its time.
9. Gee, Your Hair Smells Terrific Shampoo
Gee, Your Hair Smells Terrific Shampoo was a ’70s sensation, known for its intoxicating floral fragrance. The name itself was a conversation starter, capturing attention and noses alike. While it no longer graces store shelves, its legacy persists through nostalgic enthusiasts. The shampoo’s distinctive scent and clever branding left a lasting impression, embodying the whimsical and carefree spirit of the era’s beauty products.
10. Duz Detergent
Duz Detergent’s unique marketing hook—free dishes inside every box—made laundry a more rewarding task in the ’70s. The brightly colored packaging was a familiar sight in homes, blending practicality with a touch of surprise. While Duz has disappeared, the concept of promotional giveaways endures in modern marketing. The sudsy product cleaned clothes effectively, while the thrill of finding a new dish made it a household favorite.
11. Clackers Cereal
Clackers Cereal, though short-lived, left a sweet mark on the ’70s breakfast scene. Its crunchy, flavorful pieces were a treat for children and a reliable choice for parents. The cereal’s playful name and engaging packaging made it a morning favorite. Although no longer available, Clackers remains a fond memory for those who enjoyed its brief, flavorful run, capturing the essence of childhood mornings filled with delight.
12. Jell-O 1-2-3
Jell-O 1-2-3 was a culinary marvel, effortlessly separating into three layers—gelatin, mousse, and a creamy top. This magical dessert brought joy to ’70s tables with its fun and innovative presentation. Despite its discontinuation, Jell-O 1-2-3 remains a nostalgic favorite among dessert enthusiasts. The interplay of textures and flavors created a delightful experience, leaving a sweet legacy in the world of inventive desserts.
13. Weight Watchers Frozen Meals (Original Line)
Weight Watchers’ original frozen meals catered to ’70s dieters seeking convenience and portion control. These tiny meals provided an early solution to weight management, leading the way for later brands like Lean Cuisine. Although evolved, Weight Watchers’ commitment to health-focused eating persists. The meals’ modest portions and balanced offerings helped reshape the approach to diet, leaving a lasting impact on the industry.
14. Wondra Instant Flour
Wondra Instant Flour revolutionized cooking in the ’70s, offering a quick solution for making gravies and sauces lump-free. Its fine texture made it a pantry essential for home cooks seeking efficiency and quality. While still available, Wondra no longer holds the dominance it once did. The product’s adaptability and ease of use made it a beloved kitchen companion, helping create smooth, delicious dishes with minimal effort.