Back in Time Today
Commercials have an enduring place in our cultural memory, often bringing certain personalities into our homes and hearts.
Some of these iconic figures have sadly passed on, but their legacy lives on through their unforgettable performances.
This post pays tribute to 11 individuals who became famous through classic commercials, highlighting their contributions to the advertising world and beyond.
1. Robert “Bob” Norris
Robert “Bob” Norris epitomized the rugged cowboy image of the Marlboro Man, becoming a symbol of the cigarette brand. Despite never having smoked, Norris portrayed the archetype of masculinity and freedom.
His decision to leave the role was driven by a desire to set a healthy example for his children, highlighting his personal integrity. Norris’s portrayal left a lasting impression on advertising, cementing the Marlboro Man as an enduring icon.
His legacy in commercials is remembered fondly, and he remains an emblem of a bygone era in cigarette advertising. Norris passed away in 2019 at age 90.
2. Jim Varney
Jim Varney brought the quirky character Ernest P. Worrell to life, becoming a staple in commercials for brands like Sprite and Chex. His versatility as an actor shone through Ernest’s antics, endearing him to audiences of all ages.
Varney’s ability to infuse humor into his roles made him a cherished figure in advertising. Beyond commercials, Ernest’s popularity led to a series of movies, expanding Varney’s legacy.
His untimely passing in 2000 from lung cancer ended a vibrant career, but his influence on comedic advertising remains. Varney’s Ernest character continues to be fondly remembered.
3. Billy Mays
Billy Mays was a larger-than-life infomercial host whose boisterous pitch became synonymous with products like OxiClean. His unique ability to convey enthusiasm and trust made him a standout figure in direct marketing.
Mays’s booming voice and confident delivery captivated audiences, elevating infomercials to a new level. His approachability and sincerity endeared him to viewers, making his product endorsements highly effective.
Mays’s contributions to the world of advertising are celebrated for their innovation and impact. His sudden death in 2009 at age 50 left a void in the world of direct response television.
4. Geoffrey Holder
Geoffrey Holder’s multifaceted talent graced the screens in 7 Up commercials, where his deep voice and charismatic presence set the brand apart. As an actor, dancer, and artist, Holder brought a unique flair to advertising.
His role in 7 Up’s “Uncola” campaign was marked by wit and sophistication, capturing the essence of the brand. Holder’s ability to blend elegance with a touch of humor left a memorable mark in the world of commercials.
His contributions went beyond advertising, as he was a celebrated figure in the arts. Holder passed away in 2014 at age 84.
5. Paul Winchell
Paul Winchell, renowned ventriloquist and voice actor, lent his voice to Mr. Owl in the classic Tootsie Roll Pop commercials. His character’s iconic question, “How many licks does it take?” became etched in advertising history.
Winchell’s comedic timing and distinct voice brought the character to life, making the ads a staple of childhood nostalgia. Beyond commercials, Winchell’s diverse talents included inventing and philanthropy, showcasing his multifaceted career.
His enduring impact on the entertainment industry and advertising is remembered fondly. Winchell’s legacy continues to inspire new generations. He passed away in 2005 at age 82.
6. Nick Kamen
Nick Kamen’s appearance in Levi’s 501 commercials catapulted him to fame, making him an icon of the 80s. His effortless cool and striking looks resonated with audiences, epitomizing the rebellious spirit of the era.
Kamen’s success in commercials led to a brief but memorable music career, further cementing his place in pop culture. His image, captured in the iconic laundromat scene, remains one of the most recognizable in fashion advertising.
Kamen’s battle with bone marrow cancer ended tragically in 2021, but his contributions to style and music endure, symbolizing a vibrant period in advertising history.
7. Clara Peller
Clara Peller became a household name with her memorable line, “Where’s the beef?” from Wendy’s commercials. Her spirited delivery and no-nonsense demeanor captured the public’s imagination, turning a simple question into a cultural phenomenon.
Peller’s distinctive persona and comedic timing brought humor and relatability to the fast food industry. Her portrayal resonated with audiences, elevating Wendy’s brand recognition.
Peller’s impact on advertising was profound, as her catchphrase continues to be referenced in popular culture. Her contributions to commercials are cherished, and she remains an iconic figure. Peller passed away in 1987 at age 85.
8. Colonel Harland Sanders
Colonel Harland Sanders, the face of Kentucky Fried Chicken, became symbolic of the brand he founded. Known for his distinct white suit and black string tie, Sanders was more than just a marketing figure; he was an entrepreneur.
His memorable presence in early KFC commercials captured the warmth and hospitality of the brand, making him a beloved figure.
Despite his lack of formal acting training, Sanders’ authentic charm resonated with audiences, solidifying his status in advertising history. His contributions to fast food marketing continue to be celebrated long after his passing in 1980 at age 90.
9. Hazel Shermet
Hazel Shermet, with her engaging presence, appeared in over 100 commercials for brands like Borax and Head & Shoulders. Her ability to connect with audiences made her a favorite in the advertising world.
Shermet’s versatile talent as an actress and voice-over artist brought authenticity to her roles, earning her accolades. Her work spanned a variety of products, showcasing her adaptability and charm.
Shermet’s legacy in commercials is celebrated for its depth and diversity. Her contributions to the industry are remembered with admiration, as she set a standard for future generations. Shermet passed away in 2016 at age 96.
10. Duke Fishman
Duke Fishman, a Filipino-American actor, was known for his warm presence in commercials across various products. His ability to bring authenticity to diverse roles made him a beloved figure in advertising.
Fishman’s career spanned film, television, and commercials, illustrating his versatility and dedication. His appearances in ads highlighted multiculturalism and inclusivity, resonating with audiences worldwide.
Fishman’s legacy in advertising is marked by his pioneering work in representing diversity. His contributions helped shape a more inclusive industry, paving the way for future generations of actors from diverse backgrounds. Fishman passed away in 1977 at age 71.
11. Audree Norton
Audree Norton, a pioneering deaf actress, made significant strides in commercials, notably the award-winning Kodak spot titled “Memories.” Her performances highlighted the intersection of art and accessibility, breaking barriers in entertainment.
Norton’s work in commercials showcased her talent and brought attention to the capabilities of deaf actors. Her contributions to the industry were profound, as she advocated for more inclusive representation.
Norton’s legacy is celebrated for its impact on advertising and the broader entertainment landscape. Her pioneering spirit continues to inspire, reminding us of the importance of diversity and inclusion. Norton passed away in 2015 at age 88.