Ever wonder how your favorite fast food joints got their names? You might be surprised to learn that some of the biggest brands in burgers, tacos, and fried chicken started with completely different identities. Here are 12 well-known fast food restaurants that originally went by other names.
1. Subway
Before becoming the Subway we know today, this chain was known as “Pete’s Super Submarines.” The name change in 1968 was strategic, aimed at simplifying and enhancing marketing appeal. Imagine the vibrant 60s, a small sandwich shop bustling with customers craving something new and exciting. The name Subway evoked images of fast, efficient service, much like the underground trains. Subway has since grown into a household name, synonymous with fresh, customizable sandwiches, allowing customers to “eat fresh” almost anywhere in the world. It’s a journey from a local submarine shop to an international franchise.
2. KFC
KFC, or Kentucky Fried Chicken, wasn’t always about the finger-lickin’ good chicken we know today. It began as “Sanders Court & Café,” a modest roadside eatery. Picture the 1930s, with travelers stopping by for a hearty meal prepared by Colonel Harland Sanders himself. The name change reflects a legacy, as the Colonel’s secret recipe became legendary. The restaurant’s signature blend of herbs and spices turned it into a global phenomenon. Today, KFC stands as a testament to how a single recipe can transform a small café into a worldwide empire.
3. Dairy Queen
Before Dairy Queen earned its royal title, it was simply known as “DQ,” capturing attention with its delicious soft-serve ice creams. Consider the 1940s, when families gathered around for a sweet treat in a small, welcoming ice cream parlor. The name Dairy Queen eventually emerged, suggesting regal quality and top-notch taste. This change helped establish it as a leader in the frozen dessert world. Today, Dairy Queen continues to delight with its creamy, dreamy concoctions, serving up nostalgia with every cone and Blizzard.
4. Taco Bell
Originally known as “Bell’s Drive-In and Taco Tia,” Taco Bell combined founder Glen Bell’s name with its menu’s Mexican inspiration. Imagine the mid-1950s, a drive-in bustling with patrons eager to try something new—tacos. The catchy new name reflected the essence of fast, fun, and flavorful food. Over the decades, Taco Bell has evolved from a humble drive-in to a cultural icon, serving innovative, crave-worthy Mexican-style fast food that resonates with diverse tastes and lifestyles across the globe. It’s a story of flavors capturing hearts worldwide.
5. Pizza Hut
Did you know Pizza Hut almost had a different name? The first location’s sign was so small it could only accommodate eight letters, hence “Pizza Hut” became the name. Initially, “Pizza Palace” was considered, but the simplicity of “Hut” stuck. Imagine a cozy 1950s pizzeria where families gathered to share cheesy, delicious slices. This unassuming beginning paved the way for Pizza Hut’s global recognition, proving that sometimes simplicity, paired with quality, makes magic. Today, Pizza Hut stands as one of the world’s leading pizza chains, a testament to its humble origins.
6. Dunkin’
Before it was Dunkin’, it was “Open Kettle” in 1948, evolving into “Dunkin’ Donuts” two years later. Imagine a warm, inviting coffee shop where the smell of fresh coffee and donuts greets you at the door. The change to Dunkin’ Donuts highlighted the act of dunking delicious donuts into steaming hot coffee—a ritual cherished by many. In 2019, they streamlined to just “Dunkin’,” reflecting a broader focus beyond just donuts. Today, Dunkin’ is synonymous with fueling everyday moments, from morning commutes to afternoon breaks.
7. A&W Restaurants
A&W Restaurants began as “Allen and Wright Root Beer Stand,” named after founders Roy Allen and Frank Wright. Picture the 1920s, a roadside stand serving frosty mugs of root beer to travelers and locals alike. The name was straightforward, reflecting the founders’ commitment to quality beverages. Over time, A&W expanded its menu, becoming renowned for its iconic root beer and delicious fast food offerings. Today, it remains a nostalgic reminder of simpler times, where a refreshing drink and a friendly atmosphere were just a stop away.
8. Sonic Drive-In
Sonic Drive-In was initially called “Top Hat,” a name that had to be changed due to trademark issues. Imagine a lively 1950s drive-in where carhops on roller skates delivered orders to classic cars. The new name, Sonic, perfectly captured the spirit of speed and service, akin to sound traveling fast. This playful rebranding set the stage for Sonic’s unique approach to fast food, where nostalgia meets modern convenience. Today, Sonic is celebrated for its retro vibe, diverse menu, and the thrill of ordering from the comfort of your car.
9. Hardee’s
Before Hardee’s became a well-known name, it was “Sandy’s,” a small burger joint. Picture the 1960s, with families lining up for juicy burgers and crispy fries in a friendly neighborhood setting. The name “Hardee’s” was adopted after a merger, signifying a new chapter for the brand. This change was pivotal, as it allowed Hardee’s to grow and eventually become synonymous with hearty meals and innovative fast food options. Today, it stands as a testament to how strategic rebranding can breathe new life into a business.
10. Burger King
Founded in 1953, Burger King was originally “Insta-Burger King.” Picture a classic 1950s diner atmosphere, where the aroma of grilled burgers filled the air. The name change came after new ownership, aiming for a simpler, catchier brand identity. Today, Burger King is known worldwide for its iconic Whopper and the promise of flame-grilled flavor. This rebranding was a pivotal moment, allowing the brand to establish itself as a leader in the fast-food industry, capturing the hearts and appetites of millions around the globe.
11. Popeyes
Contrary to popular belief, Popeyes wasn’t named after the cartoon character. Its original name was “Chicken on the Run,” hinting at the quick service of delicious southern-style chicken. Visualize the 1970s, with a small eatery serving up crispy, flavorful chicken to hungry patrons. The name change to Popeyes was inspired by the Popeye Doyle character from “The French Connection.” The rebranding helped create a strong, memorable identity, and today, Popeyes is celebrated for its bold Louisiana flavors and rich culinary heritage.
12. Carl’s Jr.
Carl’s Jr. began as the “junior” version of Carl’s Drive-In Barbecue. Imagine the bustling scene of 1956, where families flocked to enjoy hearty barbecue and burgers. The name “Carl’s Jr.” was chosen to signify a smaller, faster service option, catering to the needs of an on-the-go clientele. This clever rebranding allowed the business to expand rapidly, becoming a favorite for those seeking quick yet satisfying meals. Today, Carl’s Jr. is known for its innovative menu and commitment to quality, serving up flavors that continue to satisfy.