Back in Time Today
The 1960s was a vibrant era not only culturally but also in the world of brewing. Many beers that gained popularity during this decade have since disappeared, leaving only memories and stories for beer enthusiasts. In this blog post, we explore 23 such beers that once quenched the thirst of many but are now lost to time. Each of these beers had its unique charm, flavor, and history. Grab a pint of your favorite modern brew and join us on this nostalgic journey back to the sixties as we uncover these forgotten classics.
1. Ballantine India Pale Ale
Ballantine India Pale Ale was a staple in the 1960s, known for its strong hop flavor and distinctive aroma, capturing the essence of a true IPA. The beer was brewed by P. Ballantine and Sons Brewing Company, making a name for itself with its robust character.
During its heyday, Ballantine IPA was celebrated for its quality and consistency. However, as tastes evolved, this once-beloved beer slowly vanished from the shelves.
Today, Ballantine IPA is remembered fondly by those who had the chance to experience its boldness, a testament to the ever-changing world of brewing.
2. Schaefer Beer
Schaefer Beer, produced by The F. & M. Schaefer Brewing Company, was a popular choice for many in the 1960s. It was known for its smooth taste and light body, perfect for casual gatherings and barbecues.
As one of America’s oldest lagers, Schaefer Beer had a loyal following, particularly on hot summer days. Its iconic advertising campaign, “The One Beer to Have When You’re Having More Than One,” resonated with many.
Despite its popularity, the brand eventually faded away as the brewing landscape changed, leaving behind nostalgic memories of simpler times.
3. Rheingold Extra Dry Lager
Rheingold Extra Dry Lager was a beloved beer in the 1960s, especially among New Yorkers. Known for its crisp and refreshing taste, it was the go-to beer for many.
The brand was famously tied to the Miss Rheingold pageant, an annual event that captivated the city. Despite its significant cultural impact, Rheingold struggled to keep up with changing consumer preferences.
Although Rheingold was revived in the early 2000s, it never regained its former glory, leaving behind a legacy of innovation and community engagement during its original run.
4. Hamm’s Beer
Hamm’s Beer, originating from the land of sky-blue waters, was cherished for its refreshing quality and iconic mascot, the Hamm’s bear, during the 1960s.
This lager was a favorite among outdoor enthusiasts, fitting seamlessly into the camping and fishing culture. Its catchy jingle and memorable advertisements helped cement its place in the hearts of many.
Over time, Hamm’s struggled to maintain its market share amid increasing competition. Today, it’s remembered as a symbol of a bygone era, where enjoyment was as simple as cracking open a cold can by the lake.
5. Piels Real Draft
Piels Real Draft was a defining beer of the 1960s, particularly in the New York area. It was known for its smooth taste and approachable flavor, making it a favorite among locals.
The beer was advertised with the help of Bert and Harry Piel, animated characters who became cultural icons. Despite its popularity, Piels faced challenges from larger national brands, leading to its decline.
Today, Piels is remembered not just for the beer itself, but for the charming characters that helped bring its story to life, marking an end of an era in local brewing.
6. Schlitz Beer
Schlitz Beer, once known as “The beer that made Milwaukee famous,” held a special place in the hearts of many during the 1960s. It was a symbol of quality and consistency.
The beer was widely consumed across the United States, thanks to its strong distribution and memorable marketing campaigns. However, changes in production methods eventually led to a decline in taste, affecting its reputation.
Although Schlitz attempted a comeback with a return to the original recipe, it never quite recaptured its former glory, serving as a reminder of the challenges in the brewing industry.
7. Carling Black Label
Carling Black Label was a favorite beer of the 1960s, known for its smooth taste and catchy slogan, “Hey Mabel, Black Label!”
It was particularly popular in bars and pubs, where its affordability and flavor made it a go-to choice for many. The brand’s marketing efforts were instrumental in its nationwide success during this time.
Despite its popularity, Carling Black Label faced tough competition from emerging brands and changing consumer preferences, eventually leading to its decline. Today, it represents a nostalgic piece of beer history, cherished by those who remember its catchy tunes and familiar taste.
8. Falstaff Beer
Falstaff Beer was synonymous with American brewing in the 1960s, offering a reliable and refreshing taste for its consumers. It was widely recognized for its traditional values and quality brewing methods.
Falstaff was the third-largest beer brand in the country at its peak, celebrated for its rich history and connection to classic American culture. However, as the beer industry evolved, Falstaff struggled to keep up with the new wave of craft beers and imports.
Today, Falstaff is a cherished memory for many who enjoyed its consistent quality and the camaraderie it promoted among beer lovers.
9. Genesee Cream Ale
Genesee Cream Ale, known for its smooth and creamy texture, was a popular choice in the 1960s. It offered a perfect balance of ale and lager characteristics, appealing to a wide audience.
Brewed by the Genesee Brewing Company, it became a staple in the Northeast, known for its affordability and unique taste. The beer’s consistency and drinkability made it a favorite at gatherings and parties, contributing to its success during the decade.
Although Genesee Cream Ale still exists today, it has been overshadowed by modern craft brews, yet remains a classic for those who seek its nostalgic flavor.
10. Olympia Beer
Olympia Beer, with its famous slogan “It’s the water,” was a beloved brew of the 1960s, particularly in the Pacific Northwest. The beer was celebrated for its refreshing taste and connection to the natural springs of Tumwater, Washington.
Olympia’s marketing campaigns emphasized the purity of its ingredients, appealing to consumers who valued quality and tradition. Despite its strong regional presence, Olympia faced challenges from larger national brands.
Although it faded from the market, Olympia Beer remains a symbol of the Pacific Northwest’s brewing heritage, remembered fondly by those who cherished its crisp and clean profile.
11. Strohs Beer
Strohs Beer, a Detroit classic, was highly regarded in the 1960s for its rich taste and lager tradition. It was brewed using fire-brewing techniques, which added a unique depth to its flavor.
The beer was a favorite at barbecues and family gatherings, known for its smooth finish and satisfying taste. Strohs’ commitment to quality and craftsmanship made it a staple in many households.
Despite its popularity, Strohs struggled to compete with larger breweries, leading to its decline. Today, it is remembered as a testament to the skill and dedication of traditional brewers.
12. Lucky Lager
Lucky Lager was a prominent beer during the 1960s, known for its distinctive puzzle caps and iconic red and gold packaging. It was a favorite among those seeking a straightforward, no-nonsense beer.
Produced by General Brewing Company, Lucky Lager was celebrated for its light and crisp taste, making it a popular choice in the Western United States. The brand’s innovative marketing, including its unique bottle caps, helped it stand out in a crowded market.
While Lucky Lager is no longer a household name, it holds a special place in the memories of those who enjoyed its simple pleasures.
13. Red Cap Ale
Red Cap Ale, produced by Carling Breweries, was a staple in the 1960s Canadian beer scene. It was known for its smooth, malty flavor and distinctive red bottle cap.
The ale was particularly popular in Ontario, where it was enjoyed in pubs and bars across the province. Its approachable taste made it a favorite among beer drinkers looking for something reliable and satisfying.
Despite its initial success, Red Cap Ale struggled to compete with emerging brands and changing tastes, eventually leading to its decline. Today, it remains a nostalgic piece of Canada’s rich brewing history.
14. Narragansett Lager
Narragansett Lager was a key player in the 1960s New England beer landscape, known for its refreshing taste and strong regional ties. The beer was a staple at social gatherings and summer events, embodying the spirit of New England’s coastal culture.
It was famously endorsed by Dr. Seuss, adding to its charm and popularity. Despite its strong regional following, Narragansett faced challenges from national brands, leading to its decline in production.
Though it has been revived in recent years, the original 1960s brew is fondly remembered by those who experienced its golden era.
15. Jax Beer
Jax Beer, hailing from New Orleans, was a beloved choice in the 1960s for its light and crisp flavor. It was a staple in the Southern United States, enjoyed by many for its refreshing qualities.
The beer was known for its connection to the vibrant culture of New Orleans, often found in jazz clubs and social gatherings. Despite its regional popularity, Jax struggled to compete with larger national brands, leading to its eventual decline.
Today, Jax Beer is remembered as a symbol of Southern hospitality and tradition, cherished by those who experienced its unique taste and cultural connections.
16. Ortlieb’s Beer
Ortlieb’s Beer was a classic Philadelphia brew, well-loved in the 1960s for its rich flavor and local roots. The beer was produced by the Henry F. Ortlieb Brewing Company, which had a strong reputation for quality and tradition.
Ortlieb’s was a favorite among locals, known for its consistent taste and affordability. The brand was deeply embedded in the fabric of Philadelphia’s cultural scene, often featured at local events and celebrations.
Despite its popularity, Ortlieb’s struggled to survive the changing beer market, eventually fading from the shelves, leaving behind fond memories of its golden days.
17. Hudepohl 14-K
Hudepohl 14-K, hailing from Cincinnati, was known for its golden hue and smooth taste, making it a staple in the 1960s Midwestern beer scene.
The beer was produced by Hudepohl Brewing Company and was celebrated for its quality, often enjoyed during social gatherings and sporting events. Its catchy slogan, “The Golden Brew,” emphasized its premium qualities.
Despite its regional success, Hudepohl 14-K faced challenges from larger breweries, leading to its decline. Today, it is remembered as a classic representation of Cincinnati’s rich brewing heritage, cherished by those who enjoyed its crisp and refreshing profile.
18. Blatz Beer
Blatz Beer, once a powerhouse in the brewing industry, was a staple in the 1960s American beer scene. Known for its quality and distinctive flavor, Blatz was produced by Valentin Blatz Brewing Company in Milwaukee.
The beer was popular among those who appreciated traditional brewing methods and consistent taste. Despite its strong presence, Blatz struggled to compete with growing competition and changing consumer preferences.
While Blatz is no longer a dominant force, it remains a fond memory for many beer enthusiasts who recall its unique character and contribution to American brewing history.
19. Rainier Beer
Rainier Beer, a Pacific Northwest classic, was cherished in the 1960s for its refreshing taste and local significance. Brewed in Seattle, it was a favorite among the region’s beer lovers.
The beer’s marketing campaigns, featuring the iconic Rainier “R” and humorous commercials, helped cement its place in the cultural landscape. Despite its strong regional popularity, Rainier faced challenges from national brands, leading to its decline.
Today, Rainier Beer is remembered fondly by those who grew up with its familiar taste, representing a cherished piece of the Pacific Northwest’s brewing legacy.
20. Löwenbräu Beer
Löwenbräu Beer, known for its rich Bavarian heritage, was a popular import in the 1960s American beer market. Its full-bodied flavor and traditional brewing methods appealed to those seeking an authentic European beer experience.
Löwenbräu was often enjoyed in beer gardens and German-themed events, adding to its exotic appeal. Despite its initial success, changes in import regulations and competition from American brands led to its decline.
Today, Löwenbräu is remembered as a symbol of quality and tradition, cherished by those who appreciated its unique taste and connection to Bavarian culture.
21. Michelob Beer
Michelob Beer, known for its premium quality, was a symbol of sophistication in the 1960s. Brewed by Anheuser-Busch, it was marketed as a higher-end option for discerning beer drinkers.
The beer’s full-bodied flavor and elegant packaging made it a favorite at upscale gatherings and social events. Despite its premium positioning, Michelob faced challenges from emerging craft beers and changing consumer tastes.
While it continues to be produced today, the original 1960s Michelob holds a special place in the memories of those who experienced its golden era, representing a time of elegance and refinement.
22. Rolling Rock Beer
Rolling Rock Beer, brewed in Latrobe, Pennsylvania, was a cherished lager in the 1960s for its smooth taste and distinctive green bottle. The beer was known for its mysterious “33” slogan, adding to its intrigue and appeal.
Rolling Rock was a favorite among those who valued tradition and quality, often enjoyed during leisurely afternoons and social gatherings. Despite its strong following, the brand faced challenges from larger breweries, leading to its decline in popularity.
Today, Rolling Rock is remembered fondly by those who appreciated its unique character and contribution to the American beer landscape.
23. National Bohemian Beer
National Bohemian Beer, affectionately known as “Natty Boh,” was a staple in the 1960s Baltimore beer scene. Known for its smooth taste and iconic one-eyed mascot, it was a favorite among locals.
The beer was prominently associated with Baltimore’s sports culture, often seen at baseball games and community events. Despite its regional popularity, Natty Boh faced stiff competition from larger national brands, leading to its decline.
Today, National Bohemian is remembered as a symbol of Baltimore’s rich brewing heritage, cherished by those who enjoyed its unique taste and cultural connections during its golden era.